Event marketing can be a tricky business. You need to get the word out about your event, generate buzz, and get people excited about attending. But how do you do that? Well, one way to make your event marketing stand out is by using hashtags. Branded hashtags, in particular, can have a significant impact on your event’s success. In this blog post, we’ll explore how you can use branded hashtags to elevate your event marketing and ensure your event is a success.
Creating a Branded Hashtag
The first step in using a branded hashtag is creating one. You should choose a short, memorable hashtag that’s easy to remember and share. Ideally, your hashtag should include your brand name or an abbreviation of it. You should also make sure your hashtag is original and hasn’t been used before. Once you’ve come up with your hashtag, include it in all your event marketing materials, such as social media posts, email blasts, and printed materials.
Encouraging Attendees to Use the Hashtag
Once you’ve created your branded hashtag, the next step is encouraging attendees to use it. You can do this by including it on your event’s registration page, in your event email communications, and on your event social media accounts. You can also provide incentives for attendees who use the hashtag, such as a chance to win a prize or access to exclusive content.